Shinangchon Foods Participates in Sports & Leisure Industry Expo
Yogurt RUN Draws Attention with Various Events
Leading the Way in Promoting a Healthy Food Culture
Shinangchon Foods Proposes a Healthy Lifestyle Through Spring Events
To mark the spring season from March to April, Shinangchon Foods participated in various events to promote a healthy lifestyle.
From March 27 to 30, the “2025 Seoul International Sports & Leisure Industry Expo” was held at COEX in Samseong, Seoul. As Korea’s largest exhibition dedicated to sports and leisure industries, it featured the latest trends and equipment in health, fitness, healthcare, sports nutrition, and sporting goods. Shinangchon Foods showcased its products in the sports sector for the first time at this event, which attracted a large number of health-conscious visitors from both Korea and abroad.
At their booth, Shinangchon Foods presented their health drink Yogurt RUN alongside their mascot character, drawing attention with an Instagram photo event.
Yogurt RUN is formulated with reduced sugar and added vitamin B2 and calcium to support balanced nutrient absorption. Free from trans fats and saturated fats, it’s a worry-free choice for those managing their weight or engaging in physical activity.
Notably, it contains 100 billion CFU of standard-type probiotics recognized as functional food ingredients, as well as prebiotics, to help support gut health.
Visitors were offered product samples to directly experience both its refreshing taste and health benefits.
In the same season, Shinangchon Foods also participated in the COEX Kids Fair & Early Childhood Education Expo in Magok, and the Mega Show in Suwon, expanding its communication with younger generations.
At the Ramen Expo held from April 4 to 6, Yogurt RUN was introduced as a gut-friendly alternative after consuming spicy or rich foods, emphasizing the importance of digestive health and nutrition.
A Shinangchon Foods representative stated,
“We are committed to promoting a wholesome food culture for a healthy, energetic life by engaging in a variety of public events. We will continue to broaden our reach and propose healthy living to our customers.”
Shinang sinbo No. 2651
