“Yogurt Run” with the Environment in Mind
Using eco-friendly packaging materials increases
interest among younger customers.
Sengmyongmul Foods Co., Ltd. announced that it participated in the 40th Mom & Baby Expo held from June 23 to June 26, and the KBC Baby & Kids Fair held from June 30 to July 3.
At the baby fairs held at Ilsan KINTEX and Gwangju Convention Center, young customers looking for healthy probiotic lactic acid bacteria products visited the promotional booth for Yogurt Run. The “Run”, which contains abundant dietary fiber, protein, and vitamins, uses eco-friendly PET bottle packaging, reducing concerns about environmental hormones.
At the booth, Sengmyongmul Foods ran an on-site event that increased customer satisfaction: participants who uploaded verification photos on Instagram—such as a photo with their child or of them enjoying Yogurt Run—were entered into a draw to win a container of Yogurt Run.
Sengmyongmul has also been actively communicating with customers by participating in the Incheon Baby Fair held from May 26 to 29 and the Changwon Mam-Arang Baby Fair held from June 9 to 12.
