Produce grown in Sinangchon, SANC Farm opens
Confirming the marketability of key crops such as rice and radish while expanding sales. Strengthening agricultural product quality management standards in line with the trust of the “Sinangchon” brand.
SANC Farm has opened within SANC Mall, the official online mall of Sinangchon. It is a space that connects agricultural products directly grown at Sinangchon farms to consumers.
The starting point of SANC Farm is confidence in “taste.” Crops harvested from Sinangchon farms—from sweet persimmons and daebong persimmons to radish and rice—have been well regarded for their taste.
Through distribution via agricultural product agencies, the products sold out quickly, giving confidence in their quality. Based on this experience, the crops came to have not only excellent taste but also strong marketability in size and appearance, which led to their entry into the company’s own mall.
Another strength of SANC Farm is its cultivation environment. At Sinangchon farms, weeding is done by hand rather than with herbicides, and cultivation continues with reduced reliance on chemicals for crop protection. This is the farm’s standard to protect the soil and maintain a stable growing environment.
Water is especially one of the key factors that determine the quality of all crops. Water management using groundwater and agricultural reservoirs leads to the taste of the crops.
With the opening of SANC Farm, Sinangchon farms have expanded the standard of quality to after harvest. Crops are not only grown well in the fields but are also managed for quality during storage and transportation. Only when their condition is maintained until the moment customers receive them can they be considered the best products.
Above all, as the brand trust of “Sinangchon” is high, efforts are made to maintain a level of quality that meets those expectations. This reflects the determination of Sinangchon farms to stand alongside the product quality built by existing Sinangchon foods such as 요구르트 런, soy sauce, and tofu.
Going forward, SANC Farm plans to establish its sales structure centered on SANC Mall and expand production with quality as the top priority. It will focus on enhancing the marketability of agricultural products and gradually pursue a transition to eco-friendly cultivation.
